Clothing window props are one of the important elements of visual marketing. Weiya's exhibition planning is often used by fashionable retail brands in front of their stores. Except for professional furnishers and furnishing managers, there are really not many people who can clearly recognize the advantages brought by these well-planned and decorated windows.

In fact, as far as the current domestic display development is concerned, it can be said that most small and medium-sized retailers do not even know what visual merchandising is. It may be surprising, but it is real. There are really only a handful of window displays in China that are truly unforgettable, which is really inconsistent with the number of brands.

Even so, window display is still an indispensable way to attract customers into the store and increase sales. It has been used in foreign countries for more than a century, and some of the skills of window manufacturing have been widely used in the window to attract customers.

The window will become an important part of people's shopping and will run through the whole process of shopping. The window, lights, colors and other elements together form the brand's visual marketing system. They will influence the consumer's decision - whether to enter your store.

Can be called the soul of the window. Without the product, the window will lose its meaning. The product is the most important element of the window, because the sale of the product can bring objective profits. That's why you need different selling strategies and window displays.

Products can be divided into hot-selling models, influential models, seasonal and trend models, advertising models, special models, basic models and problem models. In all of these categories, the latter one is absolutely not to be placed in your window for display.

The role of props is to create air and outstanding selling points. Don't let it become the protagonist. You can only play the role of supporting the product, so that the product looks better because of them, and can attract more customers to buy. The rule is to let the customer see your product rather than props.

Props can be divided into functional props, decoration props and structural props. Functional props such as models, brackets and panels; decoration props such as mirrors, flowers, shells; structural props such as cylinders, spheres, etc.

Signage is like the receptionist of the window, it can solve the questions of potential customers, can answer some common questions about the product, and can provide brief guidance information to potential customers.

The biggest mistake is that your visual merchandising message needs to be guessed by customers. Unless you're doing a guessing game with customers. Tell people about your theme, price, and other important information through signage. Encourage people to come into your store to buy the products for sale with your message.

There are many classification methods for signage, corporate identification, information identification, category and orientation identification, directional identification and price tags.

Lights can decorate the window, if there is no light, it is like a lady without makeup and a lady with makeup. But the random and wrong use of lights in the window will make the window look bad, like turning a lady with beautiful makeup into a clown. Can imagine this effect!

Space is the stage for product presentation. The elements of left and right space are length, width and height. Everything in here will be seen by people. This is where the product shines its light!